The Delaware Gazette

Beware... the Great Money Monster

The mon­ster of Franken­stein is arguably the most rec­og­nized hor­ror movie char­ac­ter of all-time. The work deliv­ered by Boris Karloff has been rec­og­nized for decades by both pro­fes­sion­als and pop-culture alike as both mas­ter­ful and iconic. But did you know that Boris Karloff was not even rec­og­nized as the star of the orig­i­nal film? Not only was the char­ac­ter listed fourth on the Play­bill, but the name of the now famous actor was not even listed, but rather dis­played as “?” to cre­ate addi­tional mys­tery. Real life mon­sters are not so dif­fer­ent are they? We rarely rec­og­nize the hor­ror we have cre­ated until it is too late, patch­ing and weav­ing the mon­ster, all the while, through unno­ticed mis­steps and unbri­dled deci­sions. It’s Alive! It’s Alive! While movie mon­ster mak­ing seems to hap­pen overnight, real life Money Mon­sters are rarely cre­ated overnight. They are typ­i­cally a com­bi­na­tion of deci­sions or lack of deci­sions over a longer time span. Here are some strate­gic essen­tials that will pro­tect you from cre­at­ing the Great Money Monster.

Your accounts: Make sure you have correct beneficiaries

The hor­ror sto­ries are end­less, but the main plot is nearly iden­ti­cal in all cases. It usu­ally goes some­thing like this: A newly wid­owed wife receives the con­so­la­tion of fam­ily and friends after the death of her hus­band of 40 years. He had worked hard his whole life and loved his wife and chil­dren with all his heart.

Manage your money like a farmer manages his crop

I love the fall. Always have. I guess it stems from my roots in a very small farm­ing com­mu­nity in the corn­fields of rural Illi­nois. I learned early in life that the labor of a farmer is a volatile mix of faith and stub­born­ness. Some of my fond­est emo­tional con­nec­tions are tied to the many hours I would spend on my grandfather’s knee as we pulled the disc and plow through the soil prepar­ing for the plant­ing. Any farmer or gar­dener will tell you that a seed was never sown that did not have the har­vest in mind. You see, com­mon sense and the law of the har­vest tells us that we reap what we sow. In truth, our expec­ta­tion is to reap more than we sow. In any cir­cum­stance, it is under­stood that what­ever abun­dance is given in the grow­ing sea­son will be cel­e­brated as a har­vest when the crop is ready. This is the joy of the farmer. This is the reward and bless­ing for the hard work, patience and stub­born faith when the risk is high. This is the rea­son for the sow­ing in the first place.

Rely on money managers for sound investment strategy

While this tongue-in-cheek prayer is most typ­i­cally related to plac­ing a wager, it has come to be the silent prayer of many investors over the last decade as they strug­gle for growth in retire­ment and bro­ker­age accounts.

Put some ‘heart’ into financial planning

Finan­cial Plan­ning has got­ten far too pre­dictable. It has lost its heart. Every good mar­keter knows that we as peo­ple make deci­sions with our emo­tions and not with our logic. Think about how you spend your own money. We like to think that we spend our money on what we NEED, but the real­ity of most bank or credit card state­ments tells me that we spend money on what we WANT.

Save part of your wealth to cover taxes

Have you ever noticed that there are some con­tain­ers that are great at hold­ing some­thing valu­able, but are a hor­ri­ble con­duit for the receipt of that asset. Take for exam­ple, a water bal­loon. Great for hold­ing water, but a lousy way to receive it. Maybe a bet­ter exam­ple is a bee hive. This is a great way for the orig­i­nal own­ers (the bees) to use the asset, but a ter­ri­ble and painful way for the ben­e­fi­cia­ries (us) to receive it. The finan­cial world is no dif­fer­ent. Some accounts are great for sav­ing and invest­ing, but can be incred­i­bly messy and costly for your heirs to receive.

Bad financial decisions based on fear, greed

It was a play call that will go down in infamy. The New Eng­land Patri­ots had the ball at their own 28 yard line. After a fourth quar­ter Colts touch­down, they still led by six points with only 2:08 left on the clock. Wis­dom would say, “Pro­tect your lead and let your defense win the game.” And although Patri­ots coach, Bill Belichick is famous for edgy, and some would say arro­gant fourth down calls, no one expected he would take the risk in this sit­u­a­tion. The real­ity was clear. The Patri­ots had con­trol of the game in the final stages, but either the fear of Pay­ton Man­ning or the com­fort of Tom Brady caused the leader to make, what would later be seen by many, a sea­son end­ing fourth down deci­sion. With the game all but won, he made an irre­versible deci­sion based on fear or greed.

A well-diversified portfolio: Include commodities

I meet with a grow­ing num­ber of peo­ple who have saved well and invested in a num­ber of com­monly sug­gested and highly mar­keted mutual funds only to won­der years later if the risk that was taken is worth the lit­tle to no gain received. They are look­ing at their big, fluffy port­fo­lios and ask­ing, “Where’s the beef?”

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