Terror by any other name: Osama eyed name change

WASHINGTON — As Osama bin Laden watched his ter­ror­ist orga­ni­za­tion get picked apart, he lamented in his final writ­ings that al-Qaida was suf­fer­ing from a mar­ket­ing prob­lem. His group was killing too many Mus­lims and that was bad for busi­ness. The West was win­ning the pub­lic rela­tions fight. All his old com­rades were dead and he barely knew their replacements.