Boomers will be spending billions to counter aging

NEW YORK — Baby boomers head­ing into what used to be called retire­ment age are pro­vid­ing a 70 million-member strong mar­ket for legions of com­pa­nies, entre­pre­neurs and cos­metic sur­geons eager to cap­i­tal­ize on their “for­ever young” mind­set, whether it’s through wrin­kle creams, face-lifts or work­out reg­i­mens. It adds up to poten­tial bonanza. The mar­ket research firm Global Indus­try Ana­lysts projects that a boomer-fueled con­sumer base, “seek­ing to keep the dreaded signs of aging at bay,” will push the U.S. mar­ket for anti-aging prod­ucts from about $80 bil­lion now to more than $114 bil­lion by 2015. The boomers, who grew up in a cul­ture glam­or­iz­ing youth, face an array of choices as to whether and how to be a part of that market.